A repeated discussion every architect has with residential clients is why do they even need an architect? The client will cite that their brother in-law had a builder designed house built and it turned out fine- just like the other 7 that look like it on their street. Or their nephews’ friend once took a technical drafting class at a community college 15 years ago and she can draft something over the weekend with some software from Staples for someone to build. Or better yet, they themselves took an art class in college and love math! I compose myself and begin the discussion, again.
For years I would try and explain an architect’s value with grandiose terms and concepts- an aesthetic that reflects the modernity of their beliefs, villa this, axis that, concept of nothing being everything, datum, beaux arts that, white is not always white, machine for this or that, gables, we don’t need no stinking gables, etc. Then one day while going off on one of these rants, the client offered me some cake… mmmm cake. At that point I could see the delicious tree from the Black Forest! From that point on I simplified the explanation of an architect’s value in terms easily understood, cake! Who doesn’t love cake?
I found it easier to compare architect designed houses to non-architect houses as tier cakes from a bakery vs. grocery store bought sheet cake. One can typically stomach a sheet cake. However, is that what you expect from your cake? The sheet cake is just there. Lying, like a sheet. There may be some ‘thing’ jammed in the center of the cake that all the kids are raging about, or a message in gel food coloring. If you do dare eat it, your teeth will crackle and cringe from the 1,896 grams of sugar per slice, not including the so-called frosting. You’ve seen a sheet cake before, whoo hoo, looks like every other one you’ve seen. You walk past and ignore it. Lying there in the display case of sheet cake suburbia for mass consumption. Sheet cake, no thought, just doing what was done before.
However, a tier cake from a bakery is, well, it’s prepared for your specific tastes. You’ll meet with the baker to discuss cake flavor options, fillings, combinations, aesthetics, frostings, colors, fondants, how many stories, size, shape, etc. In short, it will be customized for you. It won’t be too small nor too big, it’ll be just right. People will take notice and sense a good cake. They may not know why, but they’ll know it’s better than a sheet cake. One bite and you’ll know it was worth it- first a blast of chocolate, than a quick cool of raspberry, a touch of coffee notes in the frosting, are those white chocolate chunks? You won’t be able to imagine the day without the cake. It’ll be just what you wanted and will even have some delightful surprises.
Hungry? Go grab yourself a slice of tier cake and enjoy. Your tier cake will be the envy of all at the party. If you eavesdrop, you may hear guests saying “Can you believe we put up with sheet cake for so long, what were we thinking?” Trust me, they’ll be taking about your cake for years to come, and it won’t be because of indigestion! So go hire yourself a baker and enjoy some tier cake- and by baker I mean architect and by tier cake I mean a house designed for YOU!
** If these are copyrighted cake images, send me a cake sample for proof and I’ll promptly remove the images!